The Power of Minor Changes, Nudge

The Power of Minor Changes, Nudge

Lake Shore Road in Chicago boasts a spectacular view along Lake Michigan, but it has dangerous sections as it has a series of S curves. The city authorities have drawn white lines on the road from the start of dangerous curves.


Compared to the lines in the beginning that have even haps, the gaps in the most dangerous curves are narrowed, leaving the impression that cars are driving faster and making drivers slow down instinctively.

A metro station in Stockholm, Sweden, has a piano staircase next to the escalator that most people use. People were interested in the sound of the stairs each time they stepped on them. Since the piano staircase was built, users have increased by more than 66%.

 

'Nudge effect'
'Nudge' means 'to poke with an elbow',
which means bringing about voluntary changes from people with a small stimulus.


Nudge – Admired Leadership

'Nudge' is a concept presented in 'Nudge: Improving Decisions about Health, Wealth and Happiness', which was written by Richard Thaler and Professor Cass Sunstein of the United States.
It drew attention as a bestseller right after its publication and the concept, 'Nudge' has been widely used as a way to trigger the changes in people's behavior.
As one of the authors, Richard Thaler, a professor at the University of Chicago, was selected as the winner of the Novel Prize in Economic Sciences this year, the concept is at the center of discussion again.
Thaler says in the book, "The best intervention is to change people's behavior in a predictable way, without banning certain options or changing economic incentives."

It means that soft and circumventive intervention is much more effective in inducing desirable choices that forcing someone by saying 'Do this!' or 'Don't do this!'

Though 'Nudge', changing things won't be as hard as we think.
We will be able to bring amazing changes in the areas we may overlook only if we pay a little attention.
Minor change, what should we start with?

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